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How Reports & Dashboards in Salesforce makes Life easy

January 26, 2025 - Salesforce CPQ 


Just Imagine that your manager asked you about the percentage of the opportunities had been closed this year. And after hundreds of clicks you get frustrated. Thankfully, there are Salesforce reports and dashboards to make your life easier. Compare, evaluate, separate, and categorize data that will help you and your team make the accurate business decisions. All with the power of Salesforce reports and dashboards, you could win your manager’s appreciation along with helping your organization to grow and achieve business goals.

Let’s talk about Benefits of Reports and Dashboards

You and your sales team can benefit from reports and dashboards in these following ways: 

Visibility into figures—Reports and dashboards give you access to important data insights, which can help stakeholders make better decisions.

Time saving—You don’t always have time to manually dig into all your project data to answer your manager’s questions. Reports will help you to answer the hard questions asked by the management.

Flexibility—With feature like reports you can pull the data from all your standard and custom objects and fields and then with the use of many powerful options for tailoring reports and dashboards you can provide results to the specific needs of your end users and management.

Follow along with the process together,

  1. Create Report and Dashboard folders
  2. Create a simple report
  3. Report filters & group your data
  4. Visualize your reported data

Create Report and Dashboard folders

As we all know how the folders can save you from dropping the files here and there and you can easily find them together in their specific folders. Similarly, in salesforce we have Report Folders to be organized as you will receive a lot of requests from stakeholders to analyse data for various departments. 

Let’s create a Folder called North Sales Reports.

  • Click the Reports tab.
  • Click New Folder and For Folder Label, enter North Sales Reports.
  • Click in the Folder Unique Name box to auto-populate the unique name. 
  • Click Save.

Similarly, you can create a Folder under Dashboards Tab. The best part here is that you can authorize specific people to view the Folders and the reports in them. To share a folder, follow the below process-

  • Click Created by Me under Folders.
  • Click the arrow Down icon to the right of the North Sales Dashboards/Reports folder and select Share from menu.
  • From the Share With dropdown, select with whom you wanted to share the dashboards/reports.
  • In the Search Roles… box enter the team names you wanted to share with.
  • Leave Access as View and click on Share.

Create a simple report

Before creating you first report, you should check the data access you have and to access all data you must associate the role of a CEO so that everything is visible to you.

Let’s create a summary report,

  • Click New Report under Reports tab.
  • Under Choose Report Type list, click Opportunities and continue.
  • The Fields pane (1) displays fields from the selected report type, organized by folder. Find the fields you want, then drag them into the Outline pane or double click to add them to your report.
  • The Outline pane (2) allows adding, removing, and arranging columns with just drag and drop feature. You can also Bucket Columns and Summary Formula Columns in this pane.
  • The Filters pane (3) lets you to set the view, time, and filters to limit the data you want to show in report.
  • The Preview (4) offers a dynamic preview that allows you customize your report. Add, remove columns, summary fields, formulas, groupings etc. The preview shows only limited data. You’ll have to run the report to see all your results.
  • To add a summary field, click the drop-down arrow icon next to any field for example, Amount. Select Summarize and then click Sum. Now Save and Run. 

Congratulations!! You have created your first report 😊.

Report Filters & Group your data

When creating the report, under the report builder interface, we have seen the Filters section and you will be excited to know that you can add up to 20 additional filters to a report directly and add logics using ‘and’ & ‘or’ operators. If somebody is looking for some specific data, then you won’t handover the full report. You will filter the report as per their needs.

  1. Filters like ‘show me’ is used to view specific data or all the data.
  2. Then there is ‘created date’ is used to filter the data as per the requirement, like you wanted to see only this year/month/week’s data. You can filter that.

When we talk about Group your data, it includes,

Using the Bucket fields, group, we can segment the data by defining set of categories. It helps to filter the report by size or a certain type of category.

Visualize your reported data

Isn’t the pie-chart and bar chart look beautiful and so easy to understand in the below image. Yes, that’s why the data visualization is so important these days. With the help of salesforce dashboards one can just use the existing report and create something wonderful and insightful like this. 

We have 11 components under components which will suite your needs for the data representation.

Such as lightning table, Gauge, Metric, Vertical Bar chart etc. One can simply click on +component and in the search, report type the name of your report and select. After doing some filters and changes we have our needed dashboard with the fields we are looking for not all the data.

For thorough information on this topic, visit the Trailhead and Salesforce help