How to Improve Email Deliverability from Salesforce (Without Buying Another Tool)
If your emails from Salesforce keep ending up in spam—or worse, never show up at all—you’re not alone. Deliverability is a quiet problem that creeps up on Admins, IT leads, and RevOps teams until a customer says, “Hey, I never got your email.”
Why Deliverability Is a Problem in Native Salesforce
Salesforce wasn’t built with email marketing in mind. Out of the box, it lacks key infrastructure that email platforms use to maximize deliverability. Here’s what’s working against you:
The Core Factors That Impact Email Deliverability
✅ SPF and DKIM Setup
- SPF (Sender Policy Framework): Verifies that Salesforce can send emails on your behalf.
- DKIM (DomainKeys Identified Mail): Digitally signs your emails to prove they weren’t altered.
Without both configured in your DNS, many providers flag your emails as suspicious.
❌ Shared IP Reputation
- Native Salesforce sends emails through shared IP addresses.
- You share sender reputation with thousands of other Salesforce users.
- One spammy org can ruin it for everyone.
📉 Domain Reputation
- Low engagement, high bounce rates, or spam complaints hurt your domain.
- Even with SPF/DKIM in place, mailbox providers watch sender behavior.
⚠️ Email Volume Spikes
- If you jump from sending 100 to 10,000 emails overnight, that’s a red flag.
- Gmail, Outlook, and others may rate-limit or block your domain temporarily.
Why Emails from Salesforce Go to Spam
- Emails often come from a Salesforce domain, not yours.
- You’re using shared IPs with no control over reputation.
- There’s no built-in way to warm up volume or monitor placement.
- You lack visibility into bounces, complaints, or delivery metrics.
What You Can Fix Inside Salesforce (Without Buying More Software)
✅ Set up SPF and DKIM records in your domain’s DNS settings.
✅ Use setTargetObjectId() in Apex for sends that bypass external email limits.
✅ Avoid sudden spikes in send volume.
✅ Clean your data: remove hard bounces and unengaged contacts.
✅ Avoid spammy formatting (e.g., ALL CAPS, too many links).
✅ Monitor limits using /limits REST or OrgLimits.getMap().
But… There’s Still No Fix for the IP Problem
You can clean your list and configure DNS perfectly, but you can’t change the fact that Salesforce uses shared IPs. That’s the #1 reason emails go to spam, and you can’t fix it natively.
How Sendify Fixes Deliverability — Without Leaving Salesforce
Sendify: Mass Email is built specifically to solve Salesforce’s email deliverability gaps—while staying 100% native.
Here’s how:
🌐 Dedicated IP Address
- Every org using Sendify can send through a private, reputation-controlled IP.
- No more sharing with unknown orgs.
🔧 Built-In SPF/DKIM Setup Assistant
- Guided setup helps your IT or admin team configure DNS records the right way.
- No guessing or half-finished SPF strings.
📈 Deliverability Monitoring Dashboard
- See bounce rate, inbox placement trends, complaint signals, and more.
- Get early warnings when deliverability starts to slip.
🧣 Smart Volume Pacing
- Sendify gradually ramps up your email volume to avoid red flags.
- Perfect for new domains or dormant senders.
✉️ Domain Branding + Authentication
- Send from your verified domain with full branding.
- Align your domain, headers, and signature for consistent inbox presence.
🔒 Native to Salesforce
- No need to sync with Mailchimp, ActiveCampaign, or another tool.
- All data stays in Salesforce—secure, reportable, and real-time.
Stop Wondering Where Your Emails End Up
If you’re writing and sending emails from Salesforce but they’re not landing where they should, your message is going to waste.
Sendify makes inbox placement real—right inside Salesforce.