If you’ve ever tried running email campaigns directly from Salesforce, you’ve likely hit a wall—fast. Whether you’re a Salesforce Admin, a RevOps leader, or a marketing operations pro, the native email features in Salesforce can feel limiting, especially in 2025 when expectations for email performance are higher than ever.
The Truth: Salesforce Was Never Meant to Be an Email Platform
Salesforce is best-in-class for CRM, automation, and data modelling—but not for sending emails at scale. Trying to turn it into a full-blown email platform can result in missed messages, compliance risks, and wasted hours.
The Hidden Limitations of Salesforce Email (Especially for Bulk Sending)
Salesforce does support email communication—but its architecture and native limits are designed for manual, transactional, or low-volume email sends, not high-volume campaigns. Here’s why:
1. Strict Daily Sending Limits (for Programmatic and Automated Sends)
• External emails (those sent via Apex, Flow, or API and not linked to a Contact, Lead, or User) are limited to 5,000 per rolling 24 hours per org.
• Emails sent manually via the UI from standard objects like Contact or Lead do not count toward this limit.
• List Emails (bulk sends via the “Send List Email” button) are also subject to daily limits:
o Mass Email Limit: 5,000 external email addresses per day across List Email, SingleEmailMessage, and MassEmailMessage combined.
o List Email Recipient Cap per Send: 200 per send in Lightning Experience.
➡️ Why It Matters:
If you’re sending newsletters, system notifications, or large-scale announcements, Salesforce’s native email tools aren’t built for true broadcast communication. Manual, one-by-one sends are feasible—but not scalable.
2. Template & Personalization Constraints
• No drag-and-drop email builder natively available.
• Templates are plain, built in Classic or Lightning Experience with limited styling options.
• Personalization is limited to merge fields, and dynamic segmentation is minimal.
➡️ Why It Matters:
Scaling consistent, branded, and targeted messages without third-party tools is challenging.
3. Minimal Email Analytics
• You may get basic opens and clicks in some areas (like List Email), but no detailed bounce tracking, unsubscribes, or device/browser insights.
➡️ Why It Matters:
It’s hard to measure success, fix deliverability issues, or iterate on campaigns.
4. Shared IP Risks (for Programmatic and Mass Sends)
• Outbound Salesforce emails go through shared IPs, unless you invest in Marketing Cloud with a private IP.
• Shared reputation means your email placement can be affected by unknown senders in the same IP pool.
➡️ Why It Matters:
You have little control over inbox placement and reputation management.
What You Can Still Do Inside Salesforce (Without 3rd Party Tools)
If you’re only sending one-off messages or transactional emails, Salesforce can handle that well:
✅ Manual Sends from Contact, Lead, or Case
• Send emails manually via the record page using the Email Publisher.
• These do not count toward the daily 5,000 limit.
✅ Use setTargetObjectId() in Apex
• Emails to Contacts, Leads, or Users using this method don’t count against external limits.
✅ Automate with Care Using Flows & Alerts
• Email alerts from Flows, Workflow Rules, or Approval Processes can be spaced out and configured for internal communications.
✅ Monitor and Plan Around Limits
• Use OrgLimits.getMap() or /limits REST endpoint to stay aware of how close you are to thresholds.
The Workarounds That Teams Try—and Their Trade-offs
A. Exporting Lists to Mailchimp or ActiveCampaign
• Common workaround for newsletters and nurture flows.
• ➡️ Adds manual steps, data sync issues, and compliance risk.
B. Using Pardot (Account Engagement) or Marketing Cloud
• Powerful enterprise platforms with full email capabilities.
• ➡️ Expensive, complex, and often overkill for simple bulk email use cases.
C. Building Custom Apex or SMTP Solutions
• Possible to route emails through custom logic or external mail servers.
• ➡️ High maintenance burden, hard to manage for non-dev teams.
The Solution: Introducing Sendify — Mass Email, the Native Salesforce Way
This is exactly why we built Sendify: Mass Email—a native Salesforce application that finally makes email inside Salesforce scalable, powerful, and simple.
With Sendify, you can:
🚀 Send 10,000 to 100,000+ Emails Per Day
• Sendify operates outside the standard 5,000/day limit by using smart native queuing and external SMTP relay integration.
• No need to batch manually or create complex flows.
📬 Use Dedicated IPs for Superior Deliverability
• Choose to send emails through a dedicated IP address—improving deliverability and protecting your sender reputation.
• Avoid shared IP traps and inbox placement issues.
📊 Access Real Email Analytics
• Track opens, clicks, bounces, unsubscribes, devices, and geo-location in real time.
• Gain actionable insights without leaving Salesforce.
🔄 Trigger Post-Send Automation
• Automatically update records, create tasks, assign leads, or launch Flows after each email send.
• Complete integration with your existing Salesforce automation.
🧩 Stay 100% Native
• No external syncing or data exports.
• Fully Salesforce-native app that lives in your org and respects your data model.
• Built for admins, marketers, and ops teams alike.
➡️ Why It Matters:
Sendify removes Salesforce’s biggest email bottlenecks—without leaving the platform. If your team is serious about doing more with email inside Salesforce, Sendify is the tool designed exactly for that.
In Conclusion: Salesforce Email = Transactional by Default. Sendify Makes It Scalable.
Salesforce is excellent at managing customer data and automating business workflows—but it wasn’t built to send marketing emails in bulk.
With Sendify, you no longer have to choose between going outside Salesforce or working within painful limits.
You can:
• Stay native.
• Send at scale.
• Gain full visibility.
• Drive real action—all from within your CRM.